Process
We work as creative partners to businesses like yours
We’ve spent 16 years working shoulder-to-shoulder with ambitious start-ups and scale-ups as an [out-of-house] in-house creative team.
So we know a thing or two about how you tick and what you need most. We’ve evolved our skillsets and processes specifically to serve those needs.
We align strategy, creativity and craft to build memorable brands that stand for something.
Our Services
Brand Strategy.
What do you stand for? Who are you serving? Why do you matter to them? What value do you bring to your chosen category?
This kind of strategic thinking is indispensable to any creative project. It provides the roadmap, the direction of travel, clarity and focus.
We keep strategy as simple, accessible and bullshit-free as possible. We ask questions, listen carefully, gather insights and distill them into a crystal-clear definition of who you are and how you need to show up.
We Deliver
Brand audit
Category audit
Customer research
Discovery sessions
& workshops
Positioning
Proposition
Naming
Brand Design.
How does your brand express its own unique value? How does it connect with its specific audience and speak to their needs?
Through creative exploration and refinement we’ll craft a coherent identity that empowers your brand to show up authentically, distinctively, and memorably.
We Deliver
Visual Identity Creation
Rebranding
Packaging
Messaging & Tone of Voice
Brand Toolkits and Guidelines
Illustration
Animation
Brand Activation.
How does your brand show up in the marketplace? How does it stand out? How does it remain distinctive and consistent?
Our broad, multidisciplinary skillset means we can deliver impactful assets across every touch-point of your consumer’s journey.
It means you can to stay coherent and on-voice wherever and whenever you turn up.
We Deliver
Packaging Concept, Artwork & Rollout
Campaign Creation and Fulfilment
Artwork for Print
Experiential & Sampling
Motion Design
UX Design
NPD Visualisation
Our SME-friendly mantra…
Keep it simple.
There’s a lot of smoke and mirrors out there in the World of Brand. A lot of unnecessary complexity. A lot of experts hawking proprietary (AKA expensive) frameworks to large corporations.
We don’t think it has to be this way. We believe in the power of simplicity. When resources are finite, surely working with focus and clarity is just the smart choice.
And when it comes to connecting with consumers in a cluttered market, simplicity wins every time – clearer, easier to understand, and more memorable.
Keep it flexible.
There’s a reason we’re called Liquid. No two brands or business challenges are the same. So we have to flex, shape-shift, and bend our approach to match the needs of each. We’ll never be encumbered and held back by process or precedent. And we find that SME’s appreciate a bespoke approach that’s driven by their unique business needs.
Keep it personal.
One advantage of being a boutique agency is that our team are accessible and more connected to you. We thrive on building long-term relationships based on trust, honesty and transparency. We find that working in this way is more collaborative, more rewarding and ultimately leads to better creative results.